Colorado’s ReferraList.com is one of the state’s most important places for paid advertising. The Referral List was set up by Consumer Advocate Tom Martino as a way to formalize the approach of determining which business has a practice of integrity and which ones are just out to make a quick buck without any regard for the quality that they have to offer.
When it comes to determining how companies get added to the Referral List, Tom Martino created a comprehensive code of ethics that promotes outstanding customer service, above standard quality in workmanship, full disclosure and fully specified terms and conditions, written charges and estimates and a whole hosts of other requirements that businesses have to respect to the letter.
The big difference between the Referral List and other forms of paid advertising is that businesses can’t buy their way to the top. They can apply, and the staff of the Referral List will do a thorough background check on their services to see if they abide by the code of ethics, before they will be accepted.
The result is that the Referral List has become the fastest growing and the most popular site for advertising in Colorado, and that many other smaller advertising services have appeared recently that are trying to mimic Tom Martino’s winning platform.
